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🎉 Only in January 10% discount on your order with coupon code 'NEWSITE'

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Blokker franchisees strike stock deal with entrepreneur Kooistra

Blokker franchisees have struck a deal with Frisian entrepreneur Eric Kooistra over the 200 sea containers full of Blokker stock which he bought up at the end of last year. The 45 franchisees, united together, will place weekly orders at his company Kooistra.com. "So we are kind of taking over the wholesale function," Eric Kooistra informs RetailTrends.

With the kind of goods Kooistra managed to get his hands on, he said a Blokker franchisee could fill 30 per cent of the shop. In particular, these are 'fast runners', such as pans and baking tins, which are sold under Blokker's own logo.

The franchisees agreed with Kooistra that any new shops under the Blokker formula could join on the same terms. "The franchisees do have balls. I find it clever that they dare to take such big steps so quickly. For them, it is very nice that the articles with the Blokker logo do not end up with competitors. If you want to rebuild a brand, it's not good if the stuff is also further down the high street."

Military operation
When the first items will be delivered to Blokker shops is not yet known. Kooistra thinks it could take a week or two. "It is a kind of military operation after all. We have to make sure that nothing goes wrong and all the systems fit together properly."

The timing of the deal was perfect, according to Kooistra. "Many franchisees enthusiastically bought out the warehouse at Blokker's liquidator. Certain items sell out quickly and can therefore now be replenished. This way, there will be no empty shelves in the shops."

Kooistra says he has had no contact with new owner Roland Palmer. "He is focusing on negotiating with which shops he will continue with and not interfering with the supply."

Good sandwich
How much Kooistra paid for the goods, he cannot disclose due to a duty of confidentiality. In any case, the entrepreneur expects his investment of millions of euros to bring in quite a bit. "If everything goes a bit well, we are going to earn a good living from it," he says.

The stock that Kooistra took over had originally been ordered by Blokker from the Far East, but had not yet been paid for. As a result, the goods were outside the bankruptcy estate and therefore could not be sold at the bankruptcy sale in the shops. Kooistra bought the stocks from the shipping company and the shipping company, with the consent of the trustees, who were unable to pay the outstanding bills.

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AD: For something that costs one euro, we pay ten cents

If Blokker goes bankrupt and 202 sea containers full of toasters, blenders and drying racks remain, one man will not turn his hand to such a lot: Eric Kooistra from Leeuwarden. He buys everything loose and stuck, and if he has to, within ten minutes. "For something that normally costs 1 euro, we pay 10 cents.

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